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...and much more focus on figuring out how to best use the current technology we have". I was standing in the back of the room at the Inman Conference and paused at this commentary shared by an Industry Leader in a packed house of brokers, agents, and techies. Those comments caused me to immediately reflect on the current condition of our industry and how we have, and are, playing with technology and innovation.

Here are my observations and keep in mind I have a front row seat fully engaged on both ends, with the agent and broker on a daily basis. I also have software programs in the marketplace being used by thousands of agents and brokers. My perspective doesn't come from theory...it's reality. ll be.

1 Most technology has, and continues to be presented by vendors as the magic pill, solve all your problems, or bright shiny object ...The next latest and greatest...A big fat lie.
   
2 Piggy backing on my first comment, technology has created an expectation by many in our industry "we can have less human interaction and get a result" A myth..not the deal...It's not less interaction, it's different interaction required in blended spaces due to the evolution of human behavior (the online consumer) and the consumer's changing expectations.
   
3 Technology has facilitated a condition of laziness in our industry due to false expectations of what the technology WILL do. A requirement in my organization when interacting with a potential customer, and yes, prior to the buying decision is made is a simple statement, "This is not telephone avoidance technology. Don't buy it if you aren't going to do the work"
   
4 Due to all of the innovations affecting our industry, a relationship/artistic business is moving to somewhat of a scientific/mechanical based business as a broker/agent gets their arms around all the functionalities of various programs required to learn before implementing. Paralyzed is the operative word. Unconsciously creating a condition where the end user expects it to be the "magic pill" once they figure it all out.
   
5 When our industry started to experience all this "new technology", there was a level of fear I observed, fear by many "technology is going to drive me out of the business". My response (At that time I was the General Manager of a multi-state, multi-office real estate company), "No, technology is here to KEEP you in the business if you enroll, adopt, and implement"
   
6 Technology is simply a tool to support us in our relationships with today's online consumer, accommodating the evolution of human behavior and expectations that go with it. Tech is not designed to remove the "human experience/interaction" in our business, it is here to enhance the experience in how and where we play and interact today. We must evolve to creating an online experience for the online consumer facilitated by an online agent not forgetting many of the traditional ways of doing business. Same old stuff you've heard over and over, right? My question...are you taking the action and committed or just givin' it a whirl?
   
 

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Success Stories

I chose Crye-Leike because of the people and the training.  I felt that everyone was genuinely happy to welcome me to the Crye-Leike Family.  The knowledge I've gained through "Crye-Leike College" has given me a great start to a successful career as a Realtor.  

Bryan Hester, Affiliate Broker
Ooltewah, TN Office

I joined Crye-Leike for multiple reasons. First, the level of training and education Crye-Leike offers rivals anyone in the industry.  Another reason being that the first time I walked into the office  I heard over and over "If there is anything I can do to help you just let me know."  This coming from the front office staff to the most successful agent/broker in the office, and lots of folks in between. I knew I would have all of the support and guidance a new agent would need.  

Dawn Pettway, Affiliate Broker
Downtown Chattanooga, TN Office

Theirs a ton of great brokers out there, I interviewed quite a few. But from the moment I met my broker at the Downtown office - I felt like part of the family. She welcomed me in with enthusiasm and assured my success with Crye-Leike college. Starting your own business is hard; with Crye-Leike's Blue Print for Success, I literally have an instruction manual on how to be a success! Going to class was great, hands on training with a broker who has done it all before. Even after Crye-Leike College I still have an amazing support team. I can call any Crye-Leike broker for help, sit in any of the Crye-Leike branches with a client, and have the full support of the Crye-Leike family everywhere I go. So yes, there are many great brokers out there, but non like Crye-Leike - the question then becomes why not Crye-Leike?             

Rachel Ford, Affiliate Broker
Downtown Chattanooga, TN Office

As a new Realtor, I choose Crye-Leike because of their successful track record.  Crye-Leike is family oriented, they support new agents with ongoing training - some offered on a daily basis. I have found that we are family, we support each other's success' and learn from each other.

Mark D. Prince, Affiliate Broker
East Brainerd Office-Chattanooga, TN

I came to work with Crye-Leike because out of all the other competitors, I felt that this was a place that I could grow as big as I wanted.  The support structure for a new agent is amazing!  I weighed all the pros and cons and hands down felt this was the place.

Trisha Guffey, Affiliate Broker
East Brainerd Office-Chattanooga, TN

There are a lot of real estate companies out there but only one Crye-Leike, and I wanted to be with the best!  

Susan Gregg-Gilmore, Affiliate Broker
Downtown Chattanooga, TN Office

I chose Crye-Leike because it offered the services I was looking for as a Realtor and the broker made me feel I would be part of something great!

Daniel Keener, Affiliate Broker
Cleveland, TN Office
I looked at many real estate companies in the Memphis area. My main areas of concern were a sophisticated Internet presence, organized and ongoing training program, name recognition and business diversity. I felt these resources would help me grow my real estate business quickly. Crye-Leike was the only company that came close to meeting all my criteria, and after 8 months in the business I can honestly say all my expectations have been met!
Bill Bailey
Memphis Quail Hollow Office
I want to share my floor duty story. Since it is no secret that I dislike floor duty but these days I am singing a different tune. In April I listed 3 homes, two of which came from floor duty calls. Crye-Leike is the #1 company in Maumelle. It would be foolish of me to not take advantage of this fact!
Donna Dail
Little Rock Maumelle office
I have been watching Crye-Leike grow for several years now. I selected them for not only becoming the leader in Arkansas`s real estate market, but also for the services they have to offer to my sellers. They are on top of the technology and marketing suport.
Ruth Tyson
Little Rock Kanis Office
I attended a webinar on Quantum Digital. This is an awesome tool for all agents. We are very excited about this tool.
Rick Ramick
Hot Springs Arkansas office
We can honestly say that we have tried other companies in the past and found our way back to Crye-Leike. The tools that Crye-Leike offers us, as agents, are second to none.
Robert and Amy Clay
Hernando MS office
I am very excited about my move to Crye-Leike-I wish I had made it months ago. It is better than I had ever expected. I love the cooperation and team work of my fellow agents and broker.
Jane Riggen
Atoka TN Office
The best move I ever made was joining Crye-Leike because of the services that are offered and their advanced technology. It`s wonderful working in such a positive atmosphere. I am thrilled to be here!
Melissa Hayes
Memphis Quail Hollow office
The decision to leave my real estate family of 24 years was a very difficult one, but I felt it was time to make a change and grow my business. I have been very pleased with my move to Crye-Leike. 2005 was my best year yet! Crye-Leike has so much to offer agents to help them get their businesses started or to improve their existing business. The technology and marketing departments are on the cutting edge of the industry, always bringing us new things to help us with our business, but still keeping the costs down to the agents. Everyone has been great!
Patty Rainey
Collierville Office
I have been with Crye-Leike since October of 2004. Originally I received my license and started with a small agency. Then I moved here from Michigan, had no family and only a few friends. I knew prospecting was going to be a challange. I needed some training but didn`t have enough money to get my designations. I heard about Crye-Leike College and all the tools they had to offer for a new agent. I transferred my license, attended classes, now have a web site, know what it takes to advertise, and I know how to prospect for new customers. Thank you Crye-Leike and the managers at Quail Hollow. I was elected 2005 Rookie of the Year!!!
Debby Vaughan, ABR
Collierville Office
I wanted to let you know how pleased I am about the expediency of the NEW Online Marketing system. While at the Cumming office this past Thursday, I placed an order for business cards with photo, shortly after 3:00 p.m. our time. The next morning, I received email notice of them being shipped overnight to my office address. The new cards were on my desk in less than 24 hours from the time I ordered them the day before. I really did not expect the fast turnaround of printed materials. Hopefully, this will be the standard performance in the future. Impressive! To say the least.
Sidney Venable
Norcross, GA
Joining Crye-Leike, Realtors was the smartest move I have ever made. Being with other companies and experiencing their values and cultures made me realize that I finally found HOME with Crye-Leike, Realtors. From world class offices to over qualified office managers, experienced Licensed Brokers and having it all at a lower fee s it s the way to go. Crye-Leike, Realtors are positive people with ton s of encouragement and backing it up with marketing, tools, training and personal help. I have been so grateful to finally find a place to hang my sign.
Cynthia Chandlee
Roswell, GA
There are more than one reasons why I chose Crye- Leike over other real estate companies. In today s market I found myself struggling to keep up with the monthly office fees, at Crye-Leike, Realtors I get the technology I need for a small monthly fee plus I pay the E&O insurance monthly so I can better accommodate the expense to my budget. I was referred to Crye-Leike, Realtors by a friend/realtor from another company, I was told about the advantages of CRYE-LEIKE and the importance of keeping my business rolling with a full service real estate company. I was also told great things about my broker and how much I will enjoy working in a team atmosphere. I am very pleased with my move and I recommend it to anyone who wants to stay in the real estate business but feels, as much as I did, that reducing the cost of keeping my business will help me survive in a difficult market.
Claudia Guevara
Roswell, GA
Thanks Crye-Leike for your appointment center and staff support, so we can prioritize our time with the most important things...our clients
Diane and Sandy Rhodes
Little Rock Area
Success takes teamwork. Thanks Crye-Leike for you multiple offices where we benefit from working with Crye-Leike agents all over the country.
Don and Ann Edwards
Little Rock Area
Thanks Crye-Leike for making it easy to view property showings via our state of the art Information Technology Department. Crye-Leike helps so much in making my profession streamlined to better serve my clients!
Cassie Wells
Little Rock Area
Working with Crye-Leike, has given me a flexible schedule and a place to work in a positive environment by helping families find a home, and offer a good service to sellers.
Sharon Wayman
Nashville Green Hills Office