Free Reports

You Get More Leads & More Listings
(with an Online Marketing Funnel, Not a Sieve.)

Online Lead Generation and Listings are two sides of the same coin. Your listings can help you develop a stronger online lead generation program and having a strong online lead generation program can help you get more listings.

How? It starts with your listings.
According to Google, your listings are what online consumers search for when they go on the Internet searching for real estate. The most common real estate related search terms on the Internet are "Homes for Sale" and the location or "Real Estate for Sale" and the location. In both cases people are searching for LISTINGS!!! Your listings!!

This means that listings are the number one online marketing asset that you have as a Realtor or Broker. And they are also the most cost effective online marketing asset you have.

The Sieves
Most real estate related websites are popular in part because they centralize a lot of listings from all over the country. These websites benefit by getting as many listings as they possibly can on their websites to drive traffic from people searching real estate online.

But these websites do not benefit by just showing people your listings, they benefit by providing online consumers links to other tools and information that they (the online consumers) are looking for like mortgage information, relocation information, community information, etc.

By consolidating as many listings as possible from Realtors and Brokers throughout the country and then providing these value added tools and information, real estate related websites make money by directing online consumers to OTHER agents, brokers and service providers that pay to be featured or otherwise highlighted and linked to.

What does this mean to the Realtor and Broker whose listings are attracting the online consumers to these websites in the first place? It means they are losing a large percentage of the traffic and leads that they could be getting if they were the one providing the other information that they want.

The Funnel
Of all the websites on the Internet, only Craigslist allows you to post your listing (what the online consumers are searching for) along with a links to the tools and information online consumers also want at YOUR website vs. sending them somewhere else and to someone else!

By providing links to the tools and information that online consumers want around your listing that the online consumer is searching for, you create a funnel that will bring the online consumer to you vs. sending them to someone else like a sieve.

Surround your listing with the tools and information at your website and leverage online consumer interest and generate both website traffic and leads! Create your funnel!

Marketing Funnel Results
What kind of results can you expect with a strong marketing funnel? The results of brokers that have used this approach tell will give you the answer:

A medium sized broker in New Jersey sees the results in the traffic to their website as follows:

  1. Craigslist (Listings-to-Leads) - 50.4%
  2. Google - 29.4%
  3. Yahoo Search - 3.35%
  4. Trulia - 3.29%

A small broker in South Carolina see the results of their website traffic explode by using the principal of the online marketing funnel too.
  1. Craigslist (Listings-to-Leads) - 47.7%
  2. Yahoo! Real Estate - 29.4%
  3. Trulia - 8.3%
Brokers that utilize an online marketing funnel vs. a sieve can expect similar results!

Marketing Funnels and Sellers
The more online leads that you funnel to you by providing the listing information they are searching for along with the other tools and information they want, means the more people you communicate with and talk to.

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

This directly impacts the seller and the ability for them to get their property sold!!

First, educate the seller about the fact that it is their property, the listing, that buyers are searching for online. Then show the seller how you are going to surround their listing with links to the tools and information at your website that will not only generate leads to you from people who want more information about real estate in general, but also allow you the ability to talk to more people about the sellers property!

So remember it is your listings that people are searching for on the Internet! Put the tools and information around them that people also want that link back to YOUR website and create an online marketing machine that will help you get more leads and more closings this year!

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training Schedule

Success Stories

I chose Crye-Leike because of the people and the training.  I felt that everyone was genuinely happy to welcome me to the Crye-Leike Family.  The knowledge I've gained through "Crye-Leike College" has given me a great start to a successful career as a Realtor.  

Bryan Hester, Affiliate Broker
Ooltewah, TN Office

I joined Crye-Leike for multiple reasons. First, the level of training and education Crye-Leike offers rivals anyone in the industry.  Another reason being that the first time I walked into the office  I heard over and over "If there is anything I can do to help you just let me know."  This coming from the front office staff to the most successful agent/broker in the office, and lots of folks in between. I knew I would have all of the support and guidance a new agent would need.  

Dawn Pettway, Affiliate Broker
Downtown Chattanooga, TN Office

Theirs a ton of great brokers out there, I interviewed quite a few. But from the moment I met my broker at the Downtown office - I felt like part of the family. She welcomed me in with enthusiasm and assured my success with Crye-Leike college. Starting your own business is hard; with Crye-Leike's Blue Print for Success, I literally have an instruction manual on how to be a success! Going to class was great, hands on training with a broker who has done it all before. Even after Crye-Leike College I still have an amazing support team. I can call any Crye-Leike broker for help, sit in any of the Crye-Leike branches with a client, and have the full support of the Crye-Leike family everywhere I go. So yes, there are many great brokers out there, but non like Crye-Leike - the question then becomes why not Crye-Leike?             

Rachel Ford, Affiliate Broker
Downtown Chattanooga, TN Office

As a new Realtor, I choose Crye-Leike because of their successful track record.  Crye-Leike is family oriented, they support new agents with ongoing training - some offered on a daily basis. I have found that we are family, we support each other's success' and learn from each other.

Mark D. Prince, Affiliate Broker
East Brainerd Office-Chattanooga, TN

I came to work with Crye-Leike because out of all the other competitors, I felt that this was a place that I could grow as big as I wanted.  The support structure for a new agent is amazing!  I weighed all the pros and cons and hands down felt this was the place.

Trisha Guffey, Affiliate Broker
East Brainerd Office-Chattanooga, TN

There are a lot of real estate companies out there but only one Crye-Leike, and I wanted to be with the best!  

Susan Gregg-Gilmore, Affiliate Broker
Downtown Chattanooga, TN Office

I chose Crye-Leike because it offered the services I was looking for as a Realtor and the broker made me feel I would be part of something great!

Daniel Keener, Affiliate Broker
Cleveland, TN Office
I looked at many real estate companies in the Memphis area. My main areas of concern were a sophisticated Internet presence, organized and ongoing training program, name recognition and business diversity. I felt these resources would help me grow my real estate business quickly. Crye-Leike was the only company that came close to meeting all my criteria, and after 8 months in the business I can honestly say all my expectations have been met!
Bill Bailey
Memphis Quail Hollow Office
I want to share my floor duty story. Since it is no secret that I dislike floor duty but these days I am singing a different tune. In April I listed 3 homes, two of which came from floor duty calls. Crye-Leike is the #1 company in Maumelle. It would be foolish of me to not take advantage of this fact!
Donna Dail
Little Rock Maumelle office
I have been watching Crye-Leike grow for several years now. I selected them for not only becoming the leader in Arkansas`s real estate market, but also for the services they have to offer to my sellers. They are on top of the technology and marketing suport.
Ruth Tyson
Little Rock Kanis Office
I attended a webinar on Quantum Digital. This is an awesome tool for all agents. We are very excited about this tool.
Rick Ramick
Hot Springs Arkansas office
We can honestly say that we have tried other companies in the past and found our way back to Crye-Leike. The tools that Crye-Leike offers us, as agents, are second to none.
Robert and Amy Clay
Hernando MS office
I am very excited about my move to Crye-Leike-I wish I had made it months ago. It is better than I had ever expected. I love the cooperation and team work of my fellow agents and broker.
Jane Riggen
Atoka TN Office
The best move I ever made was joining Crye-Leike because of the services that are offered and their advanced technology. It`s wonderful working in such a positive atmosphere. I am thrilled to be here!
Melissa Hayes
Memphis Quail Hollow office
The decision to leave my real estate family of 24 years was a very difficult one, but I felt it was time to make a change and grow my business. I have been very pleased with my move to Crye-Leike. 2005 was my best year yet! Crye-Leike has so much to offer agents to help them get their businesses started or to improve their existing business. The technology and marketing departments are on the cutting edge of the industry, always bringing us new things to help us with our business, but still keeping the costs down to the agents. Everyone has been great!
Patty Rainey
Collierville Office
I have been with Crye-Leike since October of 2004. Originally I received my license and started with a small agency. Then I moved here from Michigan, had no family and only a few friends. I knew prospecting was going to be a challange. I needed some training but didn`t have enough money to get my designations. I heard about Crye-Leike College and all the tools they had to offer for a new agent. I transferred my license, attended classes, now have a web site, know what it takes to advertise, and I know how to prospect for new customers. Thank you Crye-Leike and the managers at Quail Hollow. I was elected 2005 Rookie of the Year!!!
Debby Vaughan, ABR
Collierville Office
I wanted to let you know how pleased I am about the expediency of the NEW Online Marketing system. While at the Cumming office this past Thursday, I placed an order for business cards with photo, shortly after 3:00 p.m. our time. The next morning, I received email notice of them being shipped overnight to my office address. The new cards were on my desk in less than 24 hours from the time I ordered them the day before. I really did not expect the fast turnaround of printed materials. Hopefully, this will be the standard performance in the future. Impressive! To say the least.
Sidney Venable
Norcross, GA
Joining Crye-Leike, Realtors was the smartest move I have ever made. Being with other companies and experiencing their values and cultures made me realize that I finally found HOME with Crye-Leike, Realtors. From world class offices to over qualified office managers, experienced Licensed Brokers and having it all at a lower fee s it s the way to go. Crye-Leike, Realtors are positive people with ton s of encouragement and backing it up with marketing, tools, training and personal help. I have been so grateful to finally find a place to hang my sign.
Cynthia Chandlee
Roswell, GA
There are more than one reasons why I chose Crye- Leike over other real estate companies. In today s market I found myself struggling to keep up with the monthly office fees, at Crye-Leike, Realtors I get the technology I need for a small monthly fee plus I pay the E&O insurance monthly so I can better accommodate the expense to my budget. I was referred to Crye-Leike, Realtors by a friend/realtor from another company, I was told about the advantages of CRYE-LEIKE and the importance of keeping my business rolling with a full service real estate company. I was also told great things about my broker and how much I will enjoy working in a team atmosphere. I am very pleased with my move and I recommend it to anyone who wants to stay in the real estate business but feels, as much as I did, that reducing the cost of keeping my business will help me survive in a difficult market.
Claudia Guevara
Roswell, GA
Thanks Crye-Leike for your appointment center and staff support, so we can prioritize our time with the most important things...our clients
Diane and Sandy Rhodes
Little Rock Area
Success takes teamwork. Thanks Crye-Leike for you multiple offices where we benefit from working with Crye-Leike agents all over the country.
Don and Ann Edwards
Little Rock Area
Thanks Crye-Leike for making it easy to view property showings via our state of the art Information Technology Department. Crye-Leike helps so much in making my profession streamlined to better serve my clients!
Cassie Wells
Little Rock Area
Working with Crye-Leike, has given me a flexible schedule and a place to work in a positive environment by helping families find a home, and offer a good service to sellers.
Sharon Wayman
Nashville Green Hills Office