Free Reports

Why Your Online Marketing Fails and What to do About it

1. 99 – 35 – 1
99% of the people looking at your property listing online are not interested in that specific property and are not going to contact you about it.  35% of the people looking at your property listing online are interested in other real estate.  Your online marketing is going after only 1% of the market!

2. The goal of online marketing.
The goal is to give buyers valuable information with multiple reasons and ways to contact you about real estate, not just a particular listing.  99% of the people that look at a listing online are not going to click for more information or make contact with you to get more information because they decide for whatever reason that it is not the home for them.  But, of the 99%, what about the estimated 35% of people that will be buying a home in the short or long term and need help finding the home of their dreams?!  There is no reason why you can’t offer them your expertise and services.  Your online marketing MUST get this MUCH LARGER group of future buyers to contact YOU if you want a chance at getting a healthy share of online leads.

3. Give buyer’s MORE Value:  Local Search and Local Information
Buyers begin their online home search looking at property listings.  This is why having your property on as many relevant websites as feasible is always good.  But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process.  This is where local brokers and agents can really shine and put themselves at an advantage over others in their market.  Put these tools and information in front of buyers when they are most likely to ‘convert’, when they are looking at property detail information of your listings on the Internet.  Trulia, Zillow, and Realtor.com do this, you should too.

4. One Click It
People love it when answers come easy. And people much prefer clicking to typing. You know what is hot in your market. Don’t make buyers go somewhere else looking for this information!  Include links to predefined IDX searches for a few of the hottest or interesting markets in your area to really get buyers clicking on your online marketing and not typing their way somewhere else.

Downtown Condos $200-$250,000
Hayes Valley Homes $800-$1.2m
Foreclosure and Banked-Owned
$5,000,000+ Homes
Local Farmer’s Markets

Include a few searches for the hottest markets in your area with hyper links to your website where the appropriate IDX search will be displayed along with ALL the rest of the tools and information that buyers are looking for online.  By giving buyers the easy answers you know they want at a click, you will start to get your share of this 35% of potential buyers and get the opportunity to continue the conversation further increasing your chances of converting more leads.

5. Free form marketing websites!
While Craig’s List, Backpage and other similar websites might not be considered worthy of a broker’s time, the numbers tell a very different story. The number 8 website in the United States by unique visitors with 1.2 billion page views a month Craig’s List is the 800 pound gorilla in the world of real estate related websites sending buyer leads to brokers and agents.  There is no other website with as much traffic that gives you so much opportunity to publish ads that directly target BOTH the 1% of buyers looking for a property similar to yours AND the 35% of buyer’s interested in buying OTHER real estate.

6. 4 keys to successful online marketing
To convert the greatest number of online leads, your online marketing should include the following:

  1. Around 6 good quality pictures of the property (Not 2 and not 25!)
  2. Basic information about the property (condition of the foundation not needed here!)
  3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)
  4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to whet the appetite of likely buyers and then give them the tools, reasons and ways to contact you.  By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

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Success Stories

I chose Crye-Leike because of the people and the training.  I felt that everyone was genuinely happy to welcome me to the Crye-Leike Family.  The knowledge I've gained through "Crye-Leike College" has given me a great start to a successful career as a Realtor.  

Bryan Hester, Affiliate Broker
Ooltewah, TN Office

I joined Crye-Leike for multiple reasons. First, the level of training and education Crye-Leike offers rivals anyone in the industry.  Another reason being that the first time I walked into the office  I heard over and over "If there is anything I can do to help you just let me know."  This coming from the front office staff to the most successful agent/broker in the office, and lots of folks in between. I knew I would have all of the support and guidance a new agent would need.  

Dawn Pettway, Affiliate Broker
Downtown Chattanooga, TN Office

Theirs a ton of great brokers out there, I interviewed quite a few. But from the moment I met my broker at the Downtown office - I felt like part of the family. She welcomed me in with enthusiasm and assured my success with Crye-Leike college. Starting your own business is hard; with Crye-Leike's Blue Print for Success, I literally have an instruction manual on how to be a success! Going to class was great, hands on training with a broker who has done it all before. Even after Crye-Leike College I still have an amazing support team. I can call any Crye-Leike broker for help, sit in any of the Crye-Leike branches with a client, and have the full support of the Crye-Leike family everywhere I go. So yes, there are many great brokers out there, but non like Crye-Leike - the question then becomes why not Crye-Leike?             

Rachel Ford, Affiliate Broker
Downtown Chattanooga, TN Office

As a new Realtor, I choose Crye-Leike because of their successful track record.  Crye-Leike is family oriented, they support new agents with ongoing training - some offered on a daily basis. I have found that we are family, we support each other's success' and learn from each other.

Mark D. Prince, Affiliate Broker
East Brainerd Office-Chattanooga, TN

I came to work with Crye-Leike because out of all the other competitors, I felt that this was a place that I could grow as big as I wanted.  The support structure for a new agent is amazing!  I weighed all the pros and cons and hands down felt this was the place.

Trisha Guffey, Affiliate Broker
East Brainerd Office-Chattanooga, TN

There are a lot of real estate companies out there but only one Crye-Leike, and I wanted to be with the best!  

Susan Gregg-Gilmore, Affiliate Broker
Downtown Chattanooga, TN Office

I chose Crye-Leike because it offered the services I was looking for as a Realtor and the broker made me feel I would be part of something great!

Daniel Keener, Affiliate Broker
Cleveland, TN Office
I looked at many real estate companies in the Memphis area. My main areas of concern were a sophisticated Internet presence, organized and ongoing training program, name recognition and business diversity. I felt these resources would help me grow my real estate business quickly. Crye-Leike was the only company that came close to meeting all my criteria, and after 8 months in the business I can honestly say all my expectations have been met!
Bill Bailey
Memphis Quail Hollow Office
I want to share my floor duty story. Since it is no secret that I dislike floor duty but these days I am singing a different tune. In April I listed 3 homes, two of which came from floor duty calls. Crye-Leike is the #1 company in Maumelle. It would be foolish of me to not take advantage of this fact!
Donna Dail
Little Rock Maumelle office
I have been watching Crye-Leike grow for several years now. I selected them for not only becoming the leader in Arkansas`s real estate market, but also for the services they have to offer to my sellers. They are on top of the technology and marketing suport.
Ruth Tyson
Little Rock Kanis Office
I attended a webinar on Quantum Digital. This is an awesome tool for all agents. We are very excited about this tool.
Rick Ramick
Hot Springs Arkansas office
We can honestly say that we have tried other companies in the past and found our way back to Crye-Leike. The tools that Crye-Leike offers us, as agents, are second to none.
Robert and Amy Clay
Hernando MS office
I am very excited about my move to Crye-Leike-I wish I had made it months ago. It is better than I had ever expected. I love the cooperation and team work of my fellow agents and broker.
Jane Riggen
Atoka TN Office
The best move I ever made was joining Crye-Leike because of the services that are offered and their advanced technology. It`s wonderful working in such a positive atmosphere. I am thrilled to be here!
Melissa Hayes
Memphis Quail Hollow office
The decision to leave my real estate family of 24 years was a very difficult one, but I felt it was time to make a change and grow my business. I have been very pleased with my move to Crye-Leike. 2005 was my best year yet! Crye-Leike has so much to offer agents to help them get their businesses started or to improve their existing business. The technology and marketing departments are on the cutting edge of the industry, always bringing us new things to help us with our business, but still keeping the costs down to the agents. Everyone has been great!
Patty Rainey
Collierville Office
I have been with Crye-Leike since October of 2004. Originally I received my license and started with a small agency. Then I moved here from Michigan, had no family and only a few friends. I knew prospecting was going to be a challange. I needed some training but didn`t have enough money to get my designations. I heard about Crye-Leike College and all the tools they had to offer for a new agent. I transferred my license, attended classes, now have a web site, know what it takes to advertise, and I know how to prospect for new customers. Thank you Crye-Leike and the managers at Quail Hollow. I was elected 2005 Rookie of the Year!!!
Debby Vaughan, ABR
Collierville Office
I wanted to let you know how pleased I am about the expediency of the NEW Online Marketing system. While at the Cumming office this past Thursday, I placed an order for business cards with photo, shortly after 3:00 p.m. our time. The next morning, I received email notice of them being shipped overnight to my office address. The new cards were on my desk in less than 24 hours from the time I ordered them the day before. I really did not expect the fast turnaround of printed materials. Hopefully, this will be the standard performance in the future. Impressive! To say the least.
Sidney Venable
Norcross, GA
Joining Crye-Leike, Realtors was the smartest move I have ever made. Being with other companies and experiencing their values and cultures made me realize that I finally found HOME with Crye-Leike, Realtors. From world class offices to over qualified office managers, experienced Licensed Brokers and having it all at a lower fee s it s the way to go. Crye-Leike, Realtors are positive people with ton s of encouragement and backing it up with marketing, tools, training and personal help. I have been so grateful to finally find a place to hang my sign.
Cynthia Chandlee
Roswell, GA
There are more than one reasons why I chose Crye- Leike over other real estate companies. In today s market I found myself struggling to keep up with the monthly office fees, at Crye-Leike, Realtors I get the technology I need for a small monthly fee plus I pay the E&O insurance monthly so I can better accommodate the expense to my budget. I was referred to Crye-Leike, Realtors by a friend/realtor from another company, I was told about the advantages of CRYE-LEIKE and the importance of keeping my business rolling with a full service real estate company. I was also told great things about my broker and how much I will enjoy working in a team atmosphere. I am very pleased with my move and I recommend it to anyone who wants to stay in the real estate business but feels, as much as I did, that reducing the cost of keeping my business will help me survive in a difficult market.
Claudia Guevara
Roswell, GA
Thanks Crye-Leike for your appointment center and staff support, so we can prioritize our time with the most important things...our clients
Diane and Sandy Rhodes
Little Rock Area
Success takes teamwork. Thanks Crye-Leike for you multiple offices where we benefit from working with Crye-Leike agents all over the country.
Don and Ann Edwards
Little Rock Area
Thanks Crye-Leike for making it easy to view property showings via our state of the art Information Technology Department. Crye-Leike helps so much in making my profession streamlined to better serve my clients!
Cassie Wells
Little Rock Area
Working with Crye-Leike, has given me a flexible schedule and a place to work in a positive environment by helping families find a home, and offer a good service to sellers.
Sharon Wayman
Nashville Green Hills Office